Make sure your meta descriptions provide a compelling summary of page content. And, of course, always aim to create high-quality content that provides value to your readers. External links help search engines understand the broader web and how your content fits it. However, it’s important to link only to high-quality, relevant sources. Too many external links or links to irrelevant sites can harm your SEO efforts. Use them strategically to enhance user experience and build trust with your audience.
In this case, it means that the page has traffic potential, and you may note in your SEO plan that it needs optimization and updating. We have a team of over 500 experts ready to help you optimize your site for search engines. If you want to rank in search results, you need to incorporate keywords into your website.
If you’re considering this option, check out our SEO pricing guide to calculate the expenses of the most efficient services for your website. Grab your coffee and a notebook because right now, you’ll discover how to create an SEO strategy that will lead your business to success. Follow the steps provided below to make your site flourish, attract potential customers, and handle potential issues. By following these best practices, you can create content that provides your audience with a positive experience and keeps them engaged with your content. Don’t incorporate them too often, as it will lead to keyword stuffing.
Check Your Site’s Loading Speed (Core Web Vitals)
However, if you want to keep pages with unique layouts, keep in mind that a different design means a different experience. An internal link is a link from another page on the same website. You can view external (outbound) links on any page with Ahrefs’ SEO SEO Anomaly Toolbar. Click on the number of backlinks to pages with links to your competitors. For example, some time ago I relaunched this list of SEO techniques.
Make sure your keyword is in your URL.
The two types of SEO are equally important and an effective SEO strategy has to include both. Off-page SEO refers to all your efforts in acquiring external resources that help you rank higher in search engines and gain domain authority. The most popular example of off-page SEO is link building, which involves getting other websites to link back to your website. If you’re not sure whether schema markup is worth prioritizing for your page, search for your main target keyword in Google and look at the top results. If all or many are rich results, it’s probably worth adding it.
- If you do not currently have a blog post strategy & keywords defined, we offer an option to create that as well.
- Incorporating these keywords into your content helps search engine crawlers understand what your content is about so that they can match it to the right search queries.
- Think of off-page SEO as an online version of word-of-mouth referrals.
- Use headers, short paragraphs, and bullet points to make your content easy to scan and understand.
- If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned here.
While you can encourage your audience to share posts, you can’t control how far it spreads. Social media sharing can drive people to your website, but you can’t influence the process. It boosts time spent on your site and creates repeat visitors who come back to look at your content again.
The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page. They’re essentially a precursor for the main content on your site. On-page SEO refers to the elements on a page of your website that you can optimize to improve its search rankings.
We recommend creating a checklist of items to review on each web page before publishing for consistency. Where possible, your target keyword should be present across the following elements of your page. Add any original or stock imagery to your site and review your alt descriptions. Make sure these are clear, descriptive, and incorporate your target keywords where relevant or applicable. Good alt text is brief and avoids details that are irrelevant to the context an image provides. You may find it easier to start with the core content of the page and let that inform the rest of your on-page SEO strategy.