7 Best Free SEO Tools

However, its unlimited AI writing option in higher pricing plans catches the eye. For teams tired of monthly subscriptions and looking for a budget-friendly, no-strings-attached content marketing tool, WriterZen offers an intriguing alternative. It might not be the most exciting tool in the market, but its lifetime access could be a game-changer for budget-conscious content creators.

  • You can leverage SpyFu’s SERP reports and gather competitive intel to fuel their SEO strategies and improve their online visibility.
  • Start with a text prompt that generates a high-quality, on-brand custom graphic for your site.
  • This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.

Explore the best free tools to optimize your website for search engines. Manual keyword guessing and piecemeal SEO audits won’t put you in a great position to rank on SERPs. With the right SEO tools in your kit, you’ll punch way above your weight against much larger websites. The learning curve for Screaming Frog is a little steep for non-technical SEOs. But if you’ve ever been involved in an SEO audit, it won’t take long to catch on. Once you do, you’ll quickly find things like broken links, problematic titles and meta tags, and incorrect redirects.

seo tools

While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s just starting out in SEO. Managing SEO at scale requires more than just research and optimization tools. With the paid plans, you can also predict long-term trend trajectories. It provides AI-powered outreach templates, automatic follow-ups, and integrates with SEO tools like Semrush, Ahrefs, and Moz. Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool.

seo tools

It checks backlinks in bulk, and Majestic even offers a “topical trust flow” to display your proximity to industry authorities. Also, its bots sift through domains — even competitors’, which can make you a viable contender — and supply precise data to shape your strategy. It’s also a more affordable paid SEO tool, so you can maintain your marketing budget. These links from other reputable sites to your site can show search engines like Google that your website is trustworthy and provides value, which can help your rankings. As search engines continue to evolve, so does the practice of search engine optimization (SEO).

How To Create & Pitch Content That Attracts Incredible Links

seo tools

You can have the best website in the world, but if no one is searching for what you offer, you’re not going to rank. You need to find out what people are searching for and create relevant content for those keywords. WooRank offers three different plans and a 14-day free trial. The Pro plan costs $59.99 per month, the Premium plan is $179.99 per month, and the Enterprise plan is $249.99 per month. SpyFu offers three different pricing plans with unlimited access to search results.

With over 300,000 users, the Redirect Path Chrome extension will flag 301, 302, 404, and 500 HTTP Status Codes. With Google making hundreds of changes every year, keeping abreast of the latest developments helps you ensure you’re doing everything to have the best SERPs. Mozcast tracks changes big and small to Google’s search algorithm. Google Looker Studio lets you merge data from varying sources, such as Google Search Console and Google Analytics, and create sharable visualizations.

It’s straightforward—enter your URL, and it returns a complete overview of your page. If you’re new to SEO, it feels reassuring to use a platform recognized as an industry standard. One of my personal go-to tools is AIOSEO’s Free SEO Analyzer. It gives me a snapshot of my on-page elements—titles, descriptions, headings—and flags what’s missing or incorrectly structured.

How to Choose the Best SEO Software for Your Agency

seo tools

Calculate your actual needs based on your website size and update frequency. For example, if you have a 1,000-page site, a tool limited to 500 pages won’t work, even if the price looks attractive. Selecting the right affordable SEO tool requires a practical approach focused on your specific needs. SEO Anomaly Choose a tool that excels in your problem area rather than paying for features you won’t use.

If you offer great content, then this can be a great advantage for you. Search engines were designed to crawl, understand, and organize online content to deliver the best and most relevant results to users. Anything getting in the way of this process can negatively affect a website’s online visibility. Therefore, making your website crawlable is one the primary goals and can highlight any issues you have with your web hosting service provider. The tool also plays a crucial role in site security and health, alerting you if any manual actions from Google are taken against your website. With page experience becoming a significant ranking factor, you’ll find GSC’s performance reports on page speed and Core Web Vitals to be very insightful too.