If you expect significant expansion in the next year, choose a tool with upgrade paths that won’t require switching platforms entirely. This saves you from relearning systems and migrating data as your needs increase. SEO professionals who prefer desktop software and want to avoid monthly subscriptions.
The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. Plus, it also helps website owners keep track of their competitors’ backlinks. Advanced Web Ranking has four paid plans, with a 30-day free trial. Plans increase in price by providing more “units,” which allow you access to a higher volume of keywords to track. Its ability to track keywords on a hyper-specific level (including search engine results features) and white-label reporting make it ideal for agencies and in-house teams.
Topic clusters show me how well my keyword-based content categories are performing. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can). Create SEO-optimized articles in 15 minutes instead of 5 hours. Join 50,000+ content creators who generate content that ranks on top positions on Google. Small marketing agencies and in-house teams managing multiple websites. Small businesses and content creators who need regular SEO-optimized articles.
Best SEO Crawling Tool: Screaming Frog SEO Spider
- We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts.
- I’ve learned that AI tools can also improve keyword targeting in the content creation process.
- Seed Keywords allows website owners, bloggers, and influencers to find the most valuable keywords to increase their search engine rankings.
- Moreover, the extension is designed to be lightweight and user-friendly, offering quick SEO insights without the complexity or depth of more advanced, paid SEO tools.
- For an entry-level tool, it’s great for keyword research and finding backlink opportunities.
- We test and review software products based on an independent, multi-point methodology.
Listing Management lets you check your local citations for free. So you can ensure your local business is listed on top directories. As a free Semrush user, you can crawl up to 100 URLs per month with the Site Audit tool. With your free Semrush account, you can perform up to 10 searches with 10 results each per day.
It has helped our clients increase their organic traffic by 10%. Enter your seed keyword and it will provide you with relevant search terms. You can add your preferred location and language if you want to target a local audience. WooRank grades websites on SEO criteria like keyword performance and content structure, and it shows where a page is falling short. Lighthouse’s report also lists recommended actions to improve the page. To keep track of your page’s performance, save the audit report as a PDF file or HTML file.
Add Formatted Insights
And since it’s a relatively newer plugin, some users prefer longer-established tools. It also includes built-in tools for internal linking suggestions, 404 monitoring, and breadcrumbs SEO Anomaly – all directly in the WordPress dashboard. One of the biggest advantages is that all data comes directly from Google. That means it’s accurate and trustworthy, especially when reviewing impressions, click-through rates, or changes in average ranking. You can also submit XML sitemaps, check coverage reports, and request indexing of updated pages – tasks that are fundamental to maintaining a healthy site. Google Search Console is the best free SEO tool because it gives website owners direct access to how Google sees their site – without costing anything.
I share my thoughts, explain the problem, and brainstorm solutions out loud (often literally, using the voice feature). But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project. One of the things I love most about Screaming Frog is how flexible it is.